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Drag queen to drag queen, Pepsi relayed a special wig across the country just in time for World Pride in NYC. We orchestrated a live capture and post throughout the day to make one long-form recap of their parade float and special guests.

Client: Pepsi Co.
Agency: VaynerMedia
Director: Collin Monda
Producer: Jesse Hughes & Juan Sebastian Jaimes
Cinematography: Alex Ehrlich
Editor: Ananda Ferrari Ossanai & Collin Monda

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Aaron Judge

Cardi B

Playful reaction GIFs for use during the 2019 Superbowl to accompany PepsiCo’s Is Pepsi OK? Campaign.
Editor/Animator: Collin Monda